Emily Ketterer
Emily Ketterer is an associate in the Intellectual Property Practice Group in Haynes Boone’s Dallas office. Her practice focuses on a variety of trademark and advertising matters in varied industries, including technology, fashion, healthcare, and food and beverage. She assists clients with trademark clearance, prosecution, management, and enforcement, as well as advertising clearance.
Before joining the firm, Emily gained experience in advertising, marketing, and social media management as a copywriter for Rue La La and Saks Fifth Avenue OFF 5TH.
Emily’s interests lie in international brand management. While at Tulane University Law School, she wrote an article for the Tulane Journal of International and Comparative Law on trademark issues in the United Kingdom post-Brexit.
- “Retail Leaders Weigh in on the FTC’s Proposed Updates to the Green Guides,” co-author, Total Retail, March 25, 2024.
- “Have the People Spoken? Here’s What the Public Comments for the Green Guides Update Tell Marketers,” presenter, ANA Masters of Advertising Law Conference, November 17, 2023.
- “Taylor Swift’s branding acumen rubs off on NFL boyfriend Travis Kelce” co-author, The Trademark Lawyer, November 9, 2023.
- “Guidance for ‘Sustainable’ Claims After Dismissal of H&M ‘Greenwashing’ Class Action,” co-author, Westlaw Today and Reuters, June 02, 2023.
- “Sky v. SkyKick: U.K.’s Trademark Law Enters Intent-to-Use Holding Pattern,” author, Tulane Journal of International and Comparative Law, Volume 29, No. 2, Spring 2021.
Education
J.D., Tulane University Law School, 2022, cum laude
MPS, Tulane University, 2018
B.A., Journalism, Miami University, 2013
B.A., History of Art & Architecture, Miami University Ohio, 2013
Admissions
Texas
On June 13, 2024, the U.S. Supreme Court unanimously held that the Lanham Act’s names clause, which prohibits federal registration of marks that include a living person’s name without their consent, is viewpoint-neutral and does not violate the First Amendment. The Court thereby affirmed the refusal to federally register “Trump Too Small” as a trademark as President Trump had understandably never [...]
